Cost Per Click for Google Ads
Google Adwords is the Google ads product that allows enterprises to put online ads on Google search results pages and other networks (Display Network, Google Search Partners, other Google products, etc.). This is a well-known product, and it is available to all on the Google Adwords website.
What is more complex and not well known by many though is the methods used by Google to determine what it is going to cost you for each click on your online ads. An auction system combined with quality factors (Quality Score) are what determine the price you will pay for each click. By the way, this is the question I get asked the most related to Google Adwords: “How much will I pay for every click?”.
The cost varies from click to click, but Google Adwords lets you control the maximum price you are wiling to pay for every click (Maximum Cost Per Click).
To help you understand this system, here is a video from Google economist Hal Varian. This video explains in details how the cost for every click is determined.
For those interested, many other videos related to Google Adwords are available on the Google Business Youtube Channel.
For help regarding Google Adwords, please do not hesitate ton contact us by email at info@OptimisationV.com, or by phone at 514-622-7073
A new version of the Google Adwords Editor
A new version of the Google Adwords Editor (Version 9) has just been released by Google, available here. It has been announced on the official Adwords Blog, in the “Google Adwords Editor” post of May 5th 2011.
For those not familiar with this tool, the Google Adwords Editor id the Google software allowing the management of your Google Adwords Campaigns.
Google AdWords Editor offers many features, but the basic process is pretty straightforward :
Download your Adwords account, Edit your campaigns offline, and then upload your changes to your AdWords account.
The version 9 offers the following features:
- Easier management of Ad Sitelinks
- Set high-end mobile targeting options
- Better management of multiple accounts and MCCs
- More easily find and make bulk changes to negative keywords, placements, or audiences
Other minor features has been added. All the details on this version on the Version 9 Release Notes page.
For help regarding Google Adwords, please do not hesitate ton contact us by email at info@OptimisationV.com, or by phone at 514-622-7073
Client Testimonials!
A new page has been created on the OptimisationV website, one that should have been online for long: At last, here it is, the Testimonials page!
See what our clients have to say about OptimisationV services related to SEO (Search Engine Optimization), Google Adwords, Google Analytics, Facebook, etc. All this on the Testimonials page! 
New Google Webmaster Tools Feature
The Google Webmaster Tools Site Verification has again been improved by Google.
Some information for those unfamiliar with the Google Webmaster Tools:
1- The Google Webmaster Tools are free tools offered by Google to help webmasters and site owners to check indexing status and optimize visibility of their sites on the web.
2- The Site Verification mentioned above is used to prove to Google that you own the domain, so that the information is given to the right people.
On April 19th 2011, Google added a new feature to webmasters: A “Recommended Method” to validate the ownership of a website is now available. From what Google says about it on their “Your fast pass through security” blog post of the Google Webmaster Tools Blog, this recommendation is “computed from statistical data taken from users with a similar configuration to yours”.
The 3 other methods are still available, in the “Alternate Methods” tab.
I personally prefer the “Link to your Google Analytics account ” method. It is the quickest and easiest method when Google Analytics is in place and managed with the same Google Account.
My second preferred method is the “Upload an HTML file to your server”. This file is generated on the Google Webmaster Tools console, and can be sent by email to the webmaster of the website or to the agency managing the client website.
The “Add a meta tag to your site’s home page” is usually easy to put in place, but can be a little bit complicated depending of the CMS (Content Management System) used.
The fourth method (Add a DNS record to your domain’s configuration) is the most complicated for most webmasters. Google has a Help Page for this right here. To verify a large amount of websites, it can be the fastest though. I already used this method with a webmaster to verify around 100 sites of a large organization, and it was all done in 1 hour.
For help regarding Google Webmaster Tools, please do not hesitate ton contact us by email at info@OptimisationV.com, or by phone at 514-622-7073
Solutions Nexsign, partner of OptimisationV
OptimisationV has partnered with Solutions Nexsign, an agency specialized in Digital Signage and other media placements.
Solutions Nexsign offers many services, such as digital signage, internet marketing, e-coupons, shelf screen, Digitags, video and web production.
OptimisationV counsels and implements Search Engine Optimization (SEO), Google Adwords online ads, Web Analytics with Google Analytics, social networking with Facebook and Twitter for Solutions Nexsign clients.
