Cost Per Click for Google Ads
Google Adwords is the Google ads product that allows enterprises to put online ads on Google search results pages and other networks (Display Network, Google Search Partners, other Google products, etc.). This is a well-known product, and it is available to all on the Google Adwords website.
What is more complex and not well known by many though is the methods used by Google to determine what it is going to cost you for each click on your online ads. An auction system combined with quality factors (Quality Score) are what determine the price you will pay for each click. By the way, this is the question I get asked the most related to Google Adwords: “How much will I pay for every click?”.
The cost varies from click to click, but Google Adwords lets you control the maximum price you are wiling to pay for every click (Maximum Cost Per Click).
To help you understand this system, here is a video from Google economist Hal Varian. This video explains in details how the cost for every click is determined.
For those interested, many other videos related to Google Adwords are available on the Google Business Youtube Channel.
For help regarding Google Adwords, please do not hesitate ton contact us by email at info@OptimisationV.com, or by phone at 514-622-7073
A new version of the Google Adwords Editor
A new version of the Google Adwords Editor (Version 9) has just been released by Google, available here. It has been announced on the official Adwords Blog, in the “Google Adwords Editor” post of May 5th 2011.
For those not familiar with this tool, the Google Adwords Editor id the Google software allowing the management of your Google Adwords Campaigns.
Google AdWords Editor offers many features, but the basic process is pretty straightforward :
Download your Adwords account, Edit your campaigns offline, and then upload your changes to your AdWords account.
The version 9 offers the following features:
- Easier management of Ad Sitelinks
- Set high-end mobile targeting options
- Better management of multiple accounts and MCCs
- More easily find and make bulk changes to negative keywords, placements, or audiences
Other minor features has been added. All the details on this version on the Version 9 Release Notes page.
For help regarding Google Adwords, please do not hesitate ton contact us by email at info@OptimisationV.com, or by phone at 514-622-7073
