As an example, if you search for “final score hockey Pittsburgh Montreal”, you probably want to see the result of the most recent game between these 2 teams, and not the score of a 2006 game, right? For many other searches however, this Google update has no impact. You do not need a very fresh result for the “Songs Last Album Elvis Presley” search…

Image by SearchMetrics.com

This change in the Google Algorithm has been made possible by the major architecture changes done in the Data Centers that were completed last year. This huge infrastructure change was called “Caffeine”, and made possible for Google to crawl and index the web much more quickly than before. That change was a prerequisite to the Google Freshness Update.

More details on this on the “Giving you fresher, more recent search results” blog post of the Official Google Blog.

This of course was to be expected, since Facebook allows enterprises to have their own Facebook Pages.

To create your page, you can go on the plus.google.com/pages/create. To see what possibilities are offered, here are some examples of big brands having their Google Plus Pages:

• Angry Birds
• Pepsi
• The Muppets

As of today, it is not possible to link a Google Places address to a Google Plus Page though. It probably will soon be offered though, from what can be heard from Google representatives. Also, it is currently not possible to have a “Vanity url” like Facebook is offering. As an example, the Google Plus page of Pepsi is at https://plus.google.com/111883881632877146615 instead of https://plus.google.com/pepsi. Of course, it will probably become available in the next few months.

To help promote you Enterprise Google Plus Page, Google offers badges that can be displayed on your website. To create a badge, the web address is https://developers.google.com/+/plugins/badge/config.

Another interesting particularity of the Google Plus Pages is that more than one is allowed per enterprise.

Google Plus Pages for Enterprises are another way to help promote your business online.

From that is explained on the official Google Adwords blog, at the “Introducing Learn with Google », this new site presents marketing tools and strategies to do business online. The products presented are, of course, all Google products such as Google Analytics, Google Adwords, Google Places, Google Apps, Google Webmaster Tools, etc.

The Learn with Google site features many informative videos, as well as documentation on 3 main themes:

• Starting a Business Online
• Marketing a Business Online
• Running a Business Online

The information can also be accessed differently, depending if you are a web agency, a new advertiser, and experienced advertiser or a publisher.
A very interesting site then, that I strongly suggest to those who would like to know more on Search Engine Marketing.

Of course, OptimisationV can help you implement those products to help you increase the revenues of your company. Please do not hesitate to contact us by phone at 514-622-7073, or by email at info@OptimisationV.com

For the SEOs, this new document will be very useful to quickly find information on the old Google updates, and to keep informed on the new updates.

The “Google Algorithm Change History” is just here, and has been announced on the SEOmoz blog on the « Announcing: The Complete Google Algo History » blog post.

To help managers and website owners to quickly and easily access important information, Trimali Technologies (founded by Stéphane Guérin) developed DashThis!, an executive dashboard extracting data from Google Analytics. This great tool let you on a single page all the data you need without having to connect to Google Analytics or to DashThis!. The data is also easily seen from the iPhone or other smart phones.

For ore details on this great tool, I suggest you take a look at the DashThis! website. A Live Demo is also available, that will convince you of it’s value. How much does it cost? You can use it for free for 30 days, and the offered plans start at the ridiculously low price of 10$ a month.

This Advanced SEO Book contains 7 Curiously Obvious SEO Rules and 30 Singular Tactics that illustrate them. Lots of great material for advanced SEOs. Not the basic “Don’t forget to rename your images” stuff…

Lots of valuable information, and I really recommend this book. You can get the first chapter for Free on the Gabriel Goldenberg SEO ROI website on it’s Advanced SEO Book page.

What is more complex and not well known by many though is the methods used by Google to determine what it is going to cost you for each click on your online ads. An auction system combined with quality factors (Quality Score) are what determine the price you will pay for each click. By the way, this is the question I get asked the most related to Google Adwords: “How much will I pay for every click?”.

The cost varies from click to click, but Google Adwords lets you control the maximum price you are wiling to pay for every click (Maximum Cost Per Click).

To help you understand this system, here is a video from Google economist Hal Varian. This video explains in details how the cost for every click is determined.

For those interested, many other videos related to Google Adwords are available on the Google Business Youtube Channel.

For help regarding Google Adwords, please do not hesitate ton contact us by email at info@OptimisationV.com, or by phone at 514-622-7073

For those not familiar with this tool, the Google Adwords Editor id the Google software allowing the management of your Google Adwords Campaigns.

Google AdWords Editor offers many features, but the basic process is pretty straightforward :

Download your Adwords account, Edit your campaigns offline, and then upload your changes to your AdWords account.

The version 9 offers the following features:

• Easier management of  Ad Sitelinks
• Set high-end mobile targeting options
• Better management of multiple accounts and MCCs
• More easily find and make bulk changes to negative keywords, placements, or audiences

Other minor features has been added. All the details on this version on the Version 9 Release Notes page.

For help regarding Google Adwords, please do not hesitate ton contact us by email at info@OptimisationV.com, or by phone at 514-622-7073

See what our clients have to say about OptimisationV services related to SEO (Search Engine Optimization), Google Adwords, Google Analytics, Facebook, etc. All this on the Testimonials page!

1- The Google Webmaster Tools are free tools offered by Google to help webmasters and site owners to check indexing status and optimize visibility of their sites on the web.

2- The Site Verification mentioned above is used to prove to Google that you own the domain, so that the information is given to the right people.

On April 19th 2011, Google added a new feature to webmasters: A “Recommended Method” to validate the ownership of a website is now available. From what Google says about it on their “Your fast pass through security” blog post of the Google Webmaster Tools Blog, this recommendation is “computed from statistical data taken from users with a similar configuration to yours”.

The 3 other methods are still available, in the “Alternate Methods” tab.
I personally prefer the “Link to your Google Analytics account ” method. It is the quickest and easiest method when Google Analytics is in place and managed with the same Google Account.

My second preferred method is the “Upload an HTML file to your server”. This file is generated on the Google Webmaster Tools console, and can be sent by email to the webmaster of the website or to the agency managing the client website.

The “Add a meta tag to your site’s home page” is usually easy to put in place, but can be a little bit complicated depending of the CMS (Content Management System) used.

The fourth method (Add a DNS record to your domain’s configuration) is the most complicated for most webmasters. Google has a Help Page for this right here. To verify a large amount of websites, it can be the fastest though. I already used this method with a webmaster to verify around 100 sites of a large organization, and it was all done in 1 hour.

For help regarding Google Webmaster Tools, please do not hesitate ton contact us by email at info@OptimisationV.com, or by phone at 514-622-7073