Shared budgets is a new Google Adwords feature that will be very useful, whether your Google Adwords monthly budget is of 100$ or 30 000$. It will also facilitate the work of marketers managing Google Adwords campaigns for clients.
But what is this budget sharing? Well, the way Google Adwords used to work, you had to define a specific budget for every campaigns that were running in your Google Adwords account. It was designed this way, and you could not automatically move money from a campaign to another if there was some budget left unused in a campaign, and money missing in another.
With the Google Adwords shared budgets feature, it is now possible to use a shared budget that can be spent in many campaigns. It was about time this feature was put in place, since it will help agencies and web marketers to help their clients get better ROI by having enough budget for their best campaigns. It also will help Google increase its revenue since companies using this feature are likely to spend more money on their PPC campaigns.
To access and use this feature, click Shared library in your Google Adwords console, and select Budgets.