The big Google algorithmic change of February 2011

As announced on their Official Blog, Google made major changes to their algorithm around February 23rd, 2011.

This change is huge, since 12 percent of the search queries are impacted. From what Google is saying, the purpose of this major update is to lower the search engine rankings of low-quality sites.
Sadly, the changes often generate collateral damages. We can anticipate then that great sites with high-quality content will also be affected by these changes.

It is to be noted though that this update only affects the United States for now. The change will be propagated all over the world over the next few weeks or months. As for me, I have not seen major changes in rankings for my clients in the US. I might have gain a few rankings for some keywords, but nothing huge. It is way too early though to draw conclusions, we will know more in a few weeks.

For additional information on this big Google algorithmic change, I strongly suggest you take a look at the « Google Updates and SERP Changes – February 2011 » at WebMasterWorld

Also :

« Google Forecloses On Content Farms With “Farmer” Algorithm Update », on

« Google’s Farmer Update Live: 12% Of Google’s Results Forever Changed », on « SearchEngineRoundTable ».

« Google Introduces a Major Algorithm Change to Improve Search Results », on

« Major Algorithmic Change in Google », on

« Google’s New Algorithm Cuts Off Content Farmers at the Knees », on

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